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Category Archives: Marketing

Digital Marketing Plans In Malaysia

5 Vital Elements To Ensure The Success Of Digital Marketing Plans In Malaysia

5 Vital Elements To Ensure The Success Of Digital Marketing Plans In Malaysia

There are 5 vital elements to ensure the success of Digital Marketing Plans In Malaysia in terms to grow their business in 2020. This is to ensure your business has a greater competitive advantage across other competitors. Digital marketing plans are not only limits to content creation such as a blog, post, ads & funnels at a different platform. It is beyond that. Let me share with you.

Design A Comprehensive Digital Marketing Strategies

Strategies design is important because it will determine the rate of success of the whole campaign. You seriously need plans to determine the goal, KPI, customers profiling, list out the strength & weakness of the business, verify the proportional of market share, understand the customers buying experience, craft budget to spend effectively and maximise the leverage of existing resource to achieve the optimization of the digital marketing campaign.

A robust digital marketing strategy includes short-term, medium-term and long-term strategies. As business growth is divided into different phase too from startup, growth, maturity and renewal or decline. In a different phase, you need a different combination of digital marketing to grow the business.

You can use a few tools to assist you to do the planning, example like SMART analysis, SWOT analysis, Keller’s Brand Equity Model, Ansoff Matrix, Brand Identity Prism and etc.

These tools can help you to understand the current situation of the business before you do any plans to drive your business to another upward growth. With these 5 analysis tools, you will be able to pick a blindspot of your business strategies and implement a relevant strategy to overcome the problem in the business.

Digital Marketing Talent Team

With the plans that you have now, you need a person or a team to execute it. If not, all planning is just theoretical planning and bring no meaning to business growth. To get talent manpower, it is closely related to your budget and resource available.

If you already have an existing marketing team to run a marketing plan for your company, you may need to leverage from your existing team by equipping them an appropriate digital marketing knowledge with training.

If you don’t have any existing team, you might need to do a projection budget whether you can sustain a full team like a digital marketer, copywriter and graphic designer. I know there are plenty of bosses who hires a digital marketer cum copywriter cum graphic designer. But how much the person can do all the plans in a schedule timeline.

Effectively Allocate Advertisement Budget

How much you can allocate a budget to hire a digital marketing team to handle a comprehensive digital marketing plan?

As far as you know, you need a copywriter, digital marketer and graphic designer to run a very basic digital marketing campaign. This does not even include SEO specialist & SEO copywriters.

To get these three expertise on board, you need at least RM 12,000 per month to run a campaign from planning till execution. This does not include media buy to spend in FB or Google platform.

If you decide to outsource these services to a digital marketing agency, you may need to prepare RM2,000 to RM5,000 per month inclusive media buy for two platforms. You still get three expertise to plan on your campaign.

If you decide that you want to do by yourself, means you have to gain basic knowledge of marketing, content writing skill, graphic design skill and how to do the account set up at FB or Google.

You can learn all these with digital marketing course by the digital marketing training centre. Other than knowledge, make sure you have enough time to plan to execute to achieve digital marketing plan KPI.

Compelling Content Marketing

To run a successful digital marketing plan, compelling content creation is a must. It’s like the heart of a body.

Good marketing of products or services depends on how many consumers can remember the brand or businesses. Good content can trigger emotion and influence any consumer purchasing behaviour and pattern by instilling the brand seeds into their mind.

Content marketing framework involves research, goal setting, content strategies, content creation, content curation, outreach and engagement to attract & retain potential customers. I have shared the content marketing framework in my previous post.

There are different content strategies in between B2B & B2C business. You have to understand what are the search behaviour and buying behaviour from potential customers.

For B2B business, most potential customers will take initiative more to search for info. So, the first phase of outreach to the most potential customers can be Google platform, the search engine.

For B2C business such as consumer products like apparel, cosmetic or etc, first phrase of outreach to the most potential customers can be Facebook Or Instagram.

Fully Utilisation Of Digital Marketing Tools

As a boss, you might need to know how to read a report from Google Analytics, traffic audit report and etc. Other than analysis digital tools, you might need to know what other digital tools that can help in your digital marketing campaign.

You do not need to know how it operates but at least you need to know what others important tools so that it improves communications with your digital marketer or team.

Tracking Tools: Google Analytics, Facebook Pixels, Heatmap, Kissmetrics

SEO Tools: Google Keywords Planner, SEMRush, Ahref, Screaming Frogs, Similar Web

Content Tools: Feedly, Buzzsumo, Sprout Social, Ubersuggest

Social Media Tools: Hootsuite, Buffer, Right Relevance

Spend some time to understand all these tools may help you to understand how digital marketing strategies work instead of you got to listen to everything from your digital marketer.

Last words…

If you have additional feedback other than these 5 elements, let’s email me and we can chat here. If you want to learn more about my agency’s services, do drop me an email too.

 

How To Save Cost In Advertisement Fees And Increase Business Revenue

How To Save Cost In Advertisement Fees And Increase Business Revenue?

How To Save Cost In Advertisement Fees And Increase Business Revenue?

During this crucial period, most of the business are tight with cash flow. Is there a way on how to save cost in advertisement fees and increase business revenue? I am running a business too. I did adjust my advertisement cost with a few optimizations on marketing strategies.

To a business, shall we cut down advertisement fees or increase the fees? Sales and marketing is a department that brings sales (blood) to a business. Cutting marketing budget or reduce the fund do not solve the sales problem at all. I have done some adjustment to the marketing plans and it works better.

Review & Revise The Current Marketing Plans

After MCO happens, I review and revise all current marketing plans. If I am able to cut off those not so perform well ads or campaign, this is how to save cost in advertisement fees too.

I listed out all the marketing strategies such as Facebook ads & Google ads and performance metrics such as cost per click, cost per lead, cost per acquisition, the return of ads spent and so on.

All these reports, we can get it easily from Google Analytics, Google Search Console, Pixel and Hotjar. We can have a better visual to analyse each marketing performance with chart and table. Though we already have this report and optimization every month, since MCO, new direction and strategies must be made to cater for the current situation.

I will further optimize again with software tools to make sure all the lead generation will be fully automated so that can further reduce the manpower to manage it. Because salary is definitely a main fixed expenditure in the business. Basically it is building a system.

Open for Others Marketing Strategies Option

It’s time to go through what will be the new marketing trends happens in local and global. Analyse all the new option with current marketing strategies then work according to your budget and suit your business nature and model.

Create new profits

This is the best time to do digitalization if all this while you are running the business with a physical store. Even the business has run very well with traditional marketing, there is no harm to create other new profits with the online channel.

Get Referral

It’s time to ask for a referral from your friends and current customers. You will be surprised a cost per referral will be lower when you do an advertisement. On top of that, you will have better credibility and easy to convert when there is a user to refer the business for you.

Content Marketing

Create a better compelling storytelling content with relevant keywords to educate the potential customers why they should use the products or services. With great content, the business will have better engagement and build up the trust too to the brand, products and business without advertisement fees.

Commerce LIVE

FB LIVE, Instagram LIVE, YouTube LIVE or Commerce Platform LIVE have become so popular for business to introduce their business, doing the selling, building community and etc. The most important is absolutely FREE and the outreach has no boundary at all. Save lots of advertisement fees. You can watch me in FB LIVE too.

Build & Leverage On Community

Look back to the business customers list. Build rapport with the customers again with email, Whatsapp, telegram or messengers. If you do not have the community, start to build one now.

Survey and Applying for Business Grant or Financing Scheme

During MCO, a few business grants and business loan are available to assist businesses. So, with the grant provided by the institution, you can reduce marketing funds because you do not need to fork out from your own pocket.

There are a lot of grants available in Malaysia but sometimes you really need to do more research as the guideline is always changed and who is the right person to talk to. I will list out those grants are more related to digitalization or e-commerce based grant. Hope it helps.

SME Digitalization Grant

Currently, this SME digitalization Grant is the most popular among SMEs. As long as the SMEs operate at least 2 years and turnover at least RM50,000, the business is eligible to apply for it. The business relief grant is 50% off or up to RM5,000 to kickstart the process of digitalization. If you want to know more how to apply from a digital marketing agency, please click HERE.

Business Scale-Up Programme (Biz-Up Programme)

Business Scale-Up Programme (Biz-Up Programme) is an integrated assistance programme aimed to enhance the capabilities of small and medium enterprises (SMEs) through business advisory services and financial support. This programme supports a wide range of capacity building initiatives to assist SMEs to grow and expand their businesses locally and globally.

MySMELady

Financing to women entrepreneurs focusing on migrating micro-entrepreneurs for business expansion and growth which includes asset acquisition and working capital.

If you wish to chat with me, please write to me here.