search-engine-optimisation-vs-social-media-optimisation

Search Engine Optimisation vs Social Media Optimisation, Who Will Win?😈

Search Engine Optimisation vs Social Media Optimisation, Who Will Win? 😈

A business owner who is new to the digital marketing world, they have no knowledge in search engine optimisation vs social media optimisation and how to bring out the maximum benefits of web traffic & brand awareness.

In Malaysia, SEO is underestimated to show the impact whereas social media marketing is overestimated to show the result of bringing leads.

Most of my clients are social media optimisation method die-hard fans. How about you?

To most campaign that we run for our client is social media marketing because it is efficient & effective. Once we set up a Facebook marketing campaign, clients start to follow up the leads the next day. Social media optimisation become essential is become the influence is growing and it’s become a daily habit for people to engage with each other.

If it is SEO, clients may need to wait patiently for the first 3 months when the keywords start to rank top (only for those just started SEO).

For long terms, SEO works better as the leads flow in organic without any advertising fees. But once the client stops ads fees at Facebook / Instagram marketing, the client will lose online presence too.

To bring more visitors to the website, the best way to do it is to have the SEO & social media optimisation works together.

How Does SEO and Social Media Work Together?

Basically, in layman term, the more social media activity you have, the higher chance to put the link at each post, the higher the chance audiences click on the link, more people visit the website and the higher the search engine ranking will be.

Sharing, engaging, commenting, endorsing on the good content of the brand name will show to search engine that’s this brand is keep mentioned by the audience.

The louder the “noise-level” of the business’ social media platforms are, the greater the business presence will be on the web. These websites will often show up on the SERPs when the brand’s name is entered. 

This is not only limited to static poster post & blog post but also videos. Google is always optimized to provide the most relevant information to users.

Youtube is part of Google. So, when someone search keyword like “How to kickstart digital marketing”, you will see the most relevant videos will appear at the top of Google. We can discuss in the next topic – YouTube SEO. 

This is how social media affects SEO elements such as Google algorithm because it gives a business more brand credibility and authority.

Maybe you will tell me Google does not list social media as part of the SEO element. But traffic is the most basic and important element for SEO. 

If Google sees the website always have a consistent flow of traffic, even though most are from social media, as most people engage with the content, Google will still see the website provide relevant and important information to the users. 

This will further push the ranking to the front of Google page. That’s why a business owner should be paying attention and incorporating social media tactics into their SEO strategies.

The more people talk about your brand, Google will know what your website ranks for. 

The more link that you spread in social media platform, it appears to be external links which is one of the basic elements to SEO.

When the website is rank top at Google page, it will have more traffic to the website, higher chance the users will go to the social media platform too. 

Social Media Strategies To Boost SEO

How to improve social proof with social media strategies to boost SEO? 

There are paid ads method and viral content with zero ads cost method to attract traffic. 

  1. Increase Engagement. Create engaging & compelling social media content. Ensure users always engage in your post and drive traffic back to the website. 
  2. Be the lead viral content shared by others. When social media content post is unique and has high value & quality sharable topics, users or bloggers will tend to share it out or put the link as reference in their own website or blog. Imagine the bloggers has 6 digits followers, once they shared your contents, it means those followers will have the chance to go back to your website again and increase the traffic flow rate. 
  3. Build the first 1000 die-hard fans. This method is evergreen, powerful and cost-effective as feedback shared by them are genuine and trustworthiness.
  4. Repurpose the contents. Rest assure the content is widespread to different social media platform as different social media platform has a variety of audience. 

 

Search Engine Optimisation vs Social Media Optimisation can work well together to get more leads organically. It helps each other. Even though the website does not do any SEO services, good contents flow at a social media platform will create a good impact on Google, the search engine too.

If you have other opinions, I am welcome you to chat with ME here.

Why seo is important for your online success

Why SEO is important for your online success in startup business?

Why SEO is important for your online success in a startup business?

Why SEO is important for your online success in a startup? I met a startup client last week. He asked me why to bother to do SEO as it needs more times and effort. I heard my friends say, use facebook marketing only, his friend has earned 10x times of ROAS (Return Of Ads Spend). Simple and easy.

I said I agree with you. Facebook marketing is one of the fastest ways to see the return of the investment. So, after that, I asked him a few questions.

What would you do if your friends or family members come to visit you and you want to bring them to eat some special dish, needed to find an unknown restaurant for dinners?

What would you do if you needed to replace your bedroom aircon and you weren’t sure which model to buy?

What would you do if you left your house key inside the house and you have no spare key with you?

What would you do if you are researching your options to find a wedding event planner?

What would you do if you are looking for other suppliers for your business?

His answer: Google la.

So I said since you’re like most people, type a keyword into Google either from phone or laptop, scroll through the 17 results on Google page and click on the site that attracts you the most. For business, it’s important to appear at the first 3 pages.

It has become a daily habit for most people to search for information. As a business owner, SEO is important to help to improve the ranking in Search Engine Result Page(SERP) and increase the conversion rate when the audience search for specific products or services words.

Key Success Of SEO for Startup Business

There are 4 key success to implement SEO for a startup business which are cost-effective, conversion increment, long term result and brand authority establishment.

Every day there are hundreds of billions of new webpages created. While Google ranking systems are designed to present the most related information based on the query that you put in among hundreds of billions of webpages in SERP.

Cost-Effective

Most of the startup business has business funding issue. Basically, you do not need to pay the advertising fees.

Google ranking algorithm is based entirely on high-value content of site or page which can ensure user experience for any given query.

If Google sees your website’s content that the search engine deems worthy of directing the user to, your site will be pushed further to the top ranking.

When your site reaches the first page, your site will continue to get a lot of traffic.

To start an SEO service, you need a website. If you are able to do-it-yourself, like writing blogs, priority on low competitive searching keywords, on-page optimization, social proof, link building and etc.

You can always outsource to an agency to cover the whole SEO services for you. Services fees will range from USD 400 till USD700 every month.

Once your site reaches to the top-ranking position, you might need to update the content every few months. Good news is, your valuable spot in search results is free of charge.

Increase Click-through-rate/ Conversion/ Profits

Click-through-rate is the percentage of total click over the total impression. The higher the CTR shows more users are interested or trust the content in the site. A good CTR is above 2%.

Organic SEO is the dominant source of trackable web traffic, with 53% of traffic coming via this channel compared to paid’s 27%.

The reason behind is the majority of user prefer to click on non-paid ads website as they think the content is more genuine, non-bias and better content they will get it even though paid ads are ranking top.

Another reason is user trust Google’s algorithm and believe Google will show them what are the higher value content’s page at top ranking.

Conversion rate is the percentage of website visitor who visits a website and performs the preferrable action such as website registration, purchase, lead generation and etc. Any conversion rate between 2% to 5% is good.

A good conversion rate will lead to the closing of a good sale as long as a strong follow-up action is done. If good sales are made, higher revenue and higher profits. This is the goal of every business to get better profits.

When your website rank higher, CTR is improving, the conversion is higher and revenue & profit as well. At the same time, you can save up the advertising cost as you are not only relying on paid ads to generate the leads or enquiries.

Furthermore, the quality of the leads is better than paid ads as users have buying intention when they type in the query.  Users are aggressively looking for solutions for the query they are searching for and turn them to become a paying customer. This is the beauty of pull marketing.

Long Term Result

SEO is meant for long-term results. From publishing the first article and consistently update the content, it needs three months to six months to rank the keywords depends on the competitiveness of the keywords.

It may need longer time to push the ranking to the top but it brings massive benefits to the business and branding in the long term. In the long run, it will be more cost-effective. When your website ranking high, the competitors are hardly to threat your position if you consistently maintain the ranking. Eventually, you will have free organic traffic to your website and you will get more quality leads.

This kind of result is permanent as compared to most another advertising method. Unlike the paid ads method, when you want more leads, you need to increase your advertising fund. But SEO, the marketing investment will be exponentially reduced when times go. Still, you still can get a strong traffic flow or still increase to your website.

Most businesses have invested SEO for a way of long-term marketing that can offer awareness as well as conversion to gain better revenue and profits.

Brand Authority / Identity

SEO grant businesses the chance to stay ahead of their competitors. If the website is fully optimized on-page and off-page, your website will be ranking high in multiple keywords. This will bring more visitors to land on your website from different queries. More people will recognise and remember this brand and so will improve brand authority.

If your competitors rank better than you, it means they have a high potential to grab your potential customers from you.

Conclusion

So, when I explain to my startup client, he now understands why SEO is important for your online success. It covers from the user search and purchase behaviour. SEO takes a better positioning for any startup business because this method does not need any paid ads and at the same increase branding awareness which it is vital to a startup business.

So, what is your say? What do you think what is the initial marketing strategies that a startup business must consider? If you have any opinion, let’s chat with me.

 

search-engine-optimisation-services-malaysia

5 Major Scope Of Search Engine Optimization Services Malaysia

5 Major Scope Of Search Engine Optimization Services Malaysia

Search Engine Optimization a.k.a SEO is a method of increasing the quantity and quality of traffic to your website through organic search engine result. I will be sharing with you what is the search engine optimization services Malaysia. If you still confused with that, imagine you are searching digital “yellow pages”, you will get the result after you type in the relevant keywords. The results that you see on the page of Google are businesses’ website or their profile. If you want to add your business into the “yellow pages”, you need to subscribe.

But how to stand out from competitor? In Google, you need to do SEO on your website to push up the ranking so that they can rank on page 1 if you want your business to stand out from the competition. The higher your website rank, the more attention you can get from your potential customers.

Here are the major 5 scopes of search engine optimization services Malaysia when you engage an SEO specialist from a digital marketing agency.

Website Development and Website Audit

If you want to rank your website on Google, you need a website. Or you can use local Business SEO to make an online presence at Google map. To build a website, make sure the website is built based on this requirement:

  • SEO Friendly Theme
  • Mobile Friendly
  • SEO content copywriting
  • SEO Oriented Structure & Layout

If the business has an existing website, then need to run a website audit to make sure all are needed such as:

  • Detailed Analytics Are Well Installed In Website (Google Analytics, Facebook Pixel). Google Search Console must be verified.
  • Site Performance. Analyze the basic structure, content and loading speed.
  • Design Problems. A Good SEO website is not only just presentable. But the copywriting and the arrangement of information take a big role as well.
  • Bad Link. Scan every website page to ensure there is no broken link.
  • Traffic Flow. Check the existing traffic source

Keywords Research With Search Intention

Keywords research is one of the important elements that decide whether the website can rank fast or not. When doing keyword research, there are few things that need to take note.

Keyword Research

  • What are people searching for?
  • How many people are searching for it?
  • In what format (image/ blog/ video/ featured snippet/ knowledge graph) do they want that information?

What are searchable keywords? In the graphic, it shows “digital marketing Malaysia” has monthly searches in 1600. This is a high search of a keyword. When more people search for the keywords, it means the higher the competition for a website to crawl to the first page on Google. More effort and time are needed to achieve organic ranking success.

Long-tail keywords are highly specific with the searchable intention and low competitive keywords. Eg of long-tail keywords:

  • How can digital marketing help me grow my business?
  • What are the most effective tools of digital marketing?
  • What are the advantages of digital marketing in the business marketing strategy?

On-Page Optimisation

On-page optimisation is the method of optimizing each web pages in order to rank higher and attract more quality traffic in search engines. On-page optimization includes content writing and backend set up.

There are three elements to optimize.

  • Technical Optimisation – meta title; meta description; ALT text; featured image, H1 & H2 tag & page loading (<2 second)
  • Content Writing – focus on a topic that people showing interest to read (using How To; Best of; Tips; Trends). This is to increase the CTR (click-through-rate) to the website.
  • Internal Links – traffic is evenly distributed around the website and helps to increase the relevance of a sub-page regarding a particular keyword. A site map is one of the most important on-page optimisations to enable visitors to navigate around the whole website.

Off-Page Optimisation

Offpage optimization is referring to the effort of creating a backlink. Creating backlink refers to the efforts that can be taken outside of the actual website to improve its position in search ranking.

This helps in brand mentions from another website. The more brand mentions, the higher authorities of the actual website because this method simply tells Google what others think about the actual website.

If the actual website receives more valuable links from another high-value website, Google will assume the actual website got a lot of great content. And the content will benefit to any search engine users.

Report & Rank Tracking

The SEO specialist will provide a monthly report with accurate data to state the current ranking of every keyword. At the same time, they will examine the website and come out with the strategies on how to improve rankings, outrank competitors, drive traffic, and boost profits in less time.  The whole process can be gained by using different SEO metrics tools and insight to show what to do next to achieve SEO ranking success.

I hope that this 5 major services area will help to clarify what will be the SEO specialist doing. if you want to know more. Let’s chat with me here.

SEO vs PPC Which Is Better To Your Business In 2020

SEO VS PPC Which Is Better To Your Business In 2020?

SEO VS PPC Which Is Better To Your Business In 2020?SEO vs SEM

 

 

 

 

 

 

 

SEO VS PPC Which Is Better To Your Business In 2020?  Both strategies are worked at Google, the search engine. This is one of the common questions when clients look through all the digital marketing strategies. To attract more traffic, the right targeted audience to the website online, the first consideration is to check out the customer behaviour, purchasing pattern and the sales funnel.

Google marketing strategy is pull marketing. Simple to say, customers will come to the “doorstep” voluntarily. This method assures to attract customers to a brand/ website through keywords searching. This helps to strengthen brand awareness strategies and brand credibility building.

What Is SEO?

SEO Strategies Malaysia

SEO, Search Engine Optimization, one of the vital strategies to increase the quality & quantity traffic to the website by using ORGANIC search engines result with relevant keywords.

SEO involves three steps: keyword research, on-page optimization & off-page optimization. The business owner needs to hire in-house SEO talents or outsource to SEO consultancy.

Pro: No advertising fees required, traffic is free

Cons: Take a longer time to rank to the first page of Google; require cost for every click.

What Is PPC?

Google Search Ads Malaysia

PPC, Pay Per Click, also known as Search Engine Marketing, which advertisers pay advertisement fee each time one of their ads is clicked so that to get more traffic to their website.

Pro: Appear on the first page once start the advertisement

Cons: Need to pay advertisement fees

Differences Between SEO & PPC

We will always recommend SEO & PPC to our B2B clients. But SEO VS PPC Which Is Better To Your Business In 2020? Google should be the main platform for outreach the audience and pull traffic to the website. Prospect will type in keywords to search for their products or services.

Purpose SEO vs PPC

Define the purpose or objective of the business campaign. Here are a few questions that can help you to determine that.

Who are the targeted audiences?

  • If your business nature is B2B, means your customers are businesses. Based on the customers’ behaviour, prospects will proactively search for information at Google. Then the prospect will shortlist the companies which they found from the website. So, if you the business owner who wants this group of prospect at Google. Then you must opt for Google platforms.

Is it long terms or short terms strategies?

  • If you want to go for long terms strategies for branding awareness and lead generation, then you must not miss SEO. SEO takes longer time to rank at Google. PPC, Google search ads works best at short terms strategies as it is good for product announcement, promotion shout out and etc as the ads can appear on the first page of Google. Once you finished the budget, your ads will no longer appear on Google.

How much budget allocation?

SEO requires services fees or salary to an SEO specialist.  PPC needs advertisement fees and services fees to the SEO agency if you outsource to an agency.

What is the talents level in the company or organization?

If you hire an SEO specialist, the salary will be range from RM8,000 to RM12,000. If you hire a paid agent, you might need to pay 20% to 30% of media buy spent. A hired inhouse paid ads staff also required RM5,000 till RM8,000.

Does SEO & SEM help each other in ranking at google page?

Yes, definitely. I will always advise my clients based on three categories. If clients do not have a budget problem, I will advise them to do SEO and PPC together. Not because they have more budget to spend. But to accelerate the flow of the traffic to the website. Google will perceive the message that the website has great and steady traffic flow to the website. Then it will help to grow the credibility of this website. At the same time, the company will get more sales too.

If clients have a limited budget, then why not run the project by phrase. Clients can do PPC campaign for the first three months as SEO need to take 3 to 6 months to rank. So, PPC can help the company to get some sales in

If clients really have a small budget, then we will advice them to go for SEO projects as SEO is for long terms strategies which include branding awareness and lead gen.

If you want to get consultation for your business, you can drop a message to me at here.