5 Vital Elements To Ensure The Success Of Digital Marketing Plans In Malaysia
There are 5 vital elements to ensure the success of Digital Marketing Plans In Malaysia in terms to grow their business in 2020. This is to ensure your business has a greater competitive advantage across other competitors. Digital marketing plans are not only limits to content creation such as a blog, post, ads & funnels at a different platform. It is beyond that. Let me share with you.
Design A Comprehensive Digital Marketing Strategies
Strategies design is important because it will determine the rate of success of the whole campaign. You seriously need plans to determine the goal, KPI, customers profiling, list out the strength & weakness of the business, verify the proportional of market share, understand the customers buying experience, craft budget to spend effectively and maximise the leverage of existing resource to achieve the optimization of the digital marketing campaign.
A robust digital marketing strategy includes short-term, medium-term and long-term strategies. As business growth is divided into different phase too from startup, growth, maturity and renewal or decline. In a different phase, you need a different combination of digital marketing to grow the business.
You can use a few tools to assist you to do the planning, example like SMART analysis, SWOT analysis, Keller’s Brand Equity Model, Ansoff Matrix, Brand Identity Prism and etc.
These tools can help you to understand the current situation of the business before you do any plans to drive your business to another upward growth. With these 5 analysis tools, you will be able to pick a blindspot of your business strategies and implement a relevant strategy to overcome the problem in the business.
Digital Marketing Talent Team
With the plans that you have now, you need a person or a team to execute it. If not, all planning is just theoretical planning and bring no meaning to business growth. To get talent manpower, it is closely related to your budget and resource available.
If you already have an existing marketing team to run a marketing plan for your company, you may need to leverage from your existing team by equipping them an appropriate digital marketing knowledge with training.
If you don’t have any existing team, you might need to do a projection budget whether you can sustain a full team like a digital marketer, copywriter and graphic designer. I know there are plenty of bosses who hires a digital marketer cum copywriter cum graphic designer. But how much the person can do all the plans in a schedule timeline.
Effectively Allocate Advertisement Budget
How much you can allocate a budget to hire a digital marketing team to handle a comprehensive digital marketing plan?
As far as you know, you need a copywriter, digital marketer and graphic designer to run a very basic digital marketing campaign. This does not even include SEO specialist & SEO copywriters.
To get these three expertise on board, you need at least RM 12,000 per month to run a campaign from planning till execution. This does not include media buy to spend in FB or Google platform.
If you decide to outsource these services to a digital marketing agency, you may need to prepare RM2,000 to RM5,000 per month inclusive media buy for two platforms. You still get three expertise to plan on your campaign.
If you decide that you want to do by yourself, means you have to gain basic knowledge of marketing, content writing skill, graphic design skill and how to do the account set up at FB or Google.
You can learn all these with digital marketing course by the digital marketing training centre. Other than knowledge, make sure you have enough time to plan to execute to achieve digital marketing plan KPI.
Compelling Content Marketing
To run a successful digital marketing plan, compelling content creation is a must. It’s like the heart of a body.
Good marketing of products or services depends on how many consumers can remember the brand or businesses. Good content can trigger emotion and influence any consumer purchasing behaviour and pattern by instilling the brand seeds into their mind.
Content marketing framework involves research, goal setting, content strategies, content creation, content curation, outreach and engagement to attract & retain potential customers. I have shared the content marketing framework in my previous post.
There are different content strategies in between B2B & B2C business. You have to understand what are the search behaviour and buying behaviour from potential customers.
For B2B business, most potential customers will take initiative more to search for info. So, the first phase of outreach to the most potential customers can be Google platform, the search engine.
For B2C business such as consumer products like apparel, cosmetic or etc, first phrase of outreach to the most potential customers can be Facebook Or Instagram.
Fully Utilisation Of Digital Marketing Tools
As a boss, you might need to know how to read a report from Google Analytics, traffic audit report and etc. Other than analysis digital tools, you might need to know what other digital tools that can help in your digital marketing campaign.
You do not need to know how it operates but at least you need to know what others important tools so that it improves communications with your digital marketer or team.
Tracking Tools: Google Analytics, Facebook Pixels, Heatmap, Kissmetrics
SEO Tools: Google Keywords Planner, SEMRush, Ahref, Screaming Frogs, Similar Web
Content Tools: Feedly, Buzzsumo, Sprout Social, Ubersuggest
Social Media Tools: Hootsuite, Buffer, Right Relevance
Spend some time to understand all these tools may help you to understand how digital marketing strategies work instead of you got to listen to everything from your digital marketer.
Last words…
If you have additional feedback other than these 5 elements, let’s email me and we can chat here. If you want to learn more about my agency’s services, do drop me an email too.