Why Video Marketing Can Level Up Your Digital Marketing Strategies In Malaysia
Video Marketing become one of the Must-Not-Missed digital marketing strategies in Malaysia. Video simplifies the message or information to the viewer from advertiser or businesses that are tried to communicate.
Experts had predicted that by 2022, 82% of the global internet traffic will come from video streaming and downloads.
To win over the targeted audience, a video marketing plan must able to weave a beautiful story to market products/ services, that ability to engage with the audience by triggering their curiosity or asking for “what’s next?”.
Marketers have to be able to conduct a series of the marketing mix to let the audience consistently hooked on the stories that the marketers want to tell the audiences. Video is a powerful tool to achieve that objective.
How To Become A Good Story Teller With Video Marketing Strategy?
There are many varieties of videos which can meet the different objective to strengthen brand online presence. Remember to make keep the videos short, creative and capture the attention at first 3 seconds. Moreover, show emotional message such as humour, sensible or fun. Tell one story at a time and highlight the context at the beginning, tell the storyline in the middle and have strong CTA (call to action) at the end of the video.
- Brand Video (Company policies and culture) – Consumers will understand how your products/services benefit them
- Testimonial Video – Establish credibility and trust that empowered by existing customers
- Explanation Video (How-to videos) – Use motion graphics to visually describe how the products/services work in details
- Products Video (Demo, help and support tutorials) – A series of videos that focus on features and benefits of the products/ services
- Hype Video (LIVE, Webinars) – Highlight of the event/ launch
- Interview Video (Leaderships discussions and talks) – Empower on brand identity or company background
Video Marketing Is A Booster Of Marketing Mix To Digital Marketing Strategies
High-quality video contents can grow your business, engage with your targeted audience, trigger consumer curiosity & interest, boost sales and conversions. It gives a good ROI for any businesses regardless of B2C or B2B.
The content quality is very important, but the production quality is not that important. People love authentic content. Even though you are using your simple recording tools, as long as the structured content is engaging enough and manage to understand what you’re trying to deliver. This is why people watch FB or Youtube LIVE, Webinar LIVE.
Video reduces the bounce rate/ Improve SEO
With an interesting video, it can capture the audience’s attention. Eventually, it helps to prolong the stay on the website if the videos are embedded in the website.
The lower of the bounce rate, it improves the ranking score on Google. It’s also telling Google that the website able to provide high-value information to audiences. This will improve SEO ranking.
Video is more sharable
The only motivation the audience share the videos is they share the emotions caused by the videos, not the production, not how glamour the video is taken. It’s either the videos are kind of fun or sad or excited. This will improve the social shares.
Social shares will eventually increase the web traffic to the website or brand exposure. So, businesses receive more enquiries and sales, so as the number of ROI.
Video builds trust
Content marketing used to build trust and create long-term engagement with audiences. People don’t like to be sold. But people appreciate any interesting and high-value useful information.
To maximize brand identity exposure, you need people to trust it, love it and endorse it.
Articles or blog on the website is important to create attention from audiences. Video content is likely to engage people and ignite emotions with visual and audio. It’s always widely used in grabbing a cold audience.
When people start to engage, video content can be widespread in 3-fold or even 10-fold.
Video grab user attention/ Spread brand awareness
Video marketing is really just the act of incorporating video into your marketing strategy to help increase brand identity recognition and awareness.
How To Leverage From The Benefits Of Video Marketing Strategies?
Repurpose of video content
Video contents can be repurposed and turn it into another high-value & useful content. There is plenty of example such as audio podcast, blog post, one-minute hype video, GIF, the one-minute trailer for social media platforms, create FB, IG, Messengers stories, quote, combine short videos and turn into longer videos.
The reasons to repurpose content is to empower or amplify the messenger or information to audiences. Audiences will find it easier to digest or to remember. This create a powerful synergy between the different channels and social media platform. Higher possibility to make it viral and give a high chance on high ROI (return on investment).
Build 1000 fans
Video marketing strategy is like putting a master storyteller to share every bit of information, features & benefits of product/ service in visual and audio. As long as you make sure the content is high-value and entertaining, the sharable among the audience will be high and you can find the like-minded audience which you can call them fans or community.
It is crucial to building the first 1000 fans. A lot of businesses owner is targeting everyone and everywhere. But to increase the conversion of marketing strategies, it will be always to convert the first 1000 true fans.
When the first 1000 fans make $100 each every month, it is a promising revenue of $100,000 for the business. Imagine these 1000 fans share out the videos to other customers. It is a free powerful advertisement.
Conclusion
Video marketing strategy is considered one of the popular digital marketing strategies in Malaysia. Adding a video on a landing page can increase conversions by 80% and above, as videos offer a more detailed description of your product or service.
If you would like to have a customised comprehensive digital marketing strategy for your business, let’s chat here. You can have full funnels for your business with RM5,000 for 3 months.