MODULE 01 MARKETING FUNDAMENTAL
• Funnel Hacking
• How to create attractive offer?
• Customer Segmentation
MODULE 02 UNDERSTANDING THE FUNDAMENTALS OF GOOGLE ADS
• How Google Ads can help business generate leads?
• Different between PPC (Pay per click) and organic traffic (SEO)
• How Ads justify the position of all ads? (Ad Rank, Quality Score)
• Understanding account structure, features and interface of Google Ads
MODULE 03 LANDING PAGE CREATION
• What is landing page?
• What landing pages can be used for?
• 7 rules to create a high conversion landing page & copywriting
• Creation of contact form & CRM
• Setting up One Page Landing page